ARTISTRY™ Intensive Skincare Anti-Wrinkle Firming Serum - The Science
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Discover the breakthrough science and exclusive benefits of ARTISTRY®
intensive skincare anti-wrinkle firming serum, launching in the U.S. on
March 1, 2012.
ARTISTRY intensive skincare anti-wrinkle firming serum is the newest
product to launch in the ARTISTRY intensive skincare line. The line offers
at-home treatments that target specific visible signs of aging for women
who want professional-level benefits without harsh chemicals or the risk of
ARTISTRY intensive skincare anti-wrinkle firming serum works to help
correct signs of skin aging with five key anti-aging ingredients: Next
Generation Retinol, peptides, vitamin C, our exclusive Targeting Complex,
and soothing extracts.
Retinol is one of the most effective ingredients recommended by skincare
professionals to treat signs of aging because it works to rebuild skin’s
elasticity and firmness while reducing visible wrinkles. However, on
average, 90% of people undergoing traditional retinol therapy experience
unwanted side effects like dryness and flaking.
Amway’s ARTISTRY scientists used core technology licensed from the
University of Michigan, a leading dermatological research center, to
discover an innovative way to direct the skin’s response to retinol so it
can be more effective in improving the appearance of wrinkles while
minimizing the discomfort associated with retinol treatments. Researchers
discovered that retinol-based sensitivity is a result of the activation of
a protein in the skin called epidermal growth factor receptor (EGFR) and
identified natural ingredients that curtail this activation.
ARTISTRY intensive skincare anti-wrinkle firming serum features exclusive,
patented Targeting Complex technology that helps avoid the discomfort
common with other retinol products. Targeting Complex technology is a
unique blend of ingredients that shield and soothe the skin and minimize
the irritation (dryness and flaking) associated with retinol treatments.
More than 1,400 tests have been done on ARTISTRY intensive skincare
anti-wrinkle firming serum to ensure safety, performance, and the optimized
blend of ingredients.
ARTISTRY® intensive skincare anti-wrinkle firming serum specifically
targets loss of firmness and elasticity to reduce the appearance of fine
lines and wrinkles.
After just four weeks of use, ARTISTRY intensive skincare anti-wrinkle
- increase firmness and elasticity
- softens lines and diminishes the appearance of wrinkles
- returns the glow of skin's youthful resilience
In laboratory tests, ARTISTRY intensive skincare anti-wrinkle firming serum
is proven to increase collagen activity 300% overnight*.
* In vitro testing.
ARTISTRY intensive skincare anti-wrinkle firming serum is compatible with
all skin types.
A leader in developing exclusive patented technologies, the ARTISTRY brand
stays on the cutting edge of science. Amway’s ARTISTRY scientists partner
with leading universities throughout the country to discover and implement
the latest skincare advancements